Charlotte Area Yarn Shops Adapt During 2020 Pandemic by Taking Their Annual Event Online
Seven women-owned businesses in the Charlotte, North Carolina area have come together, and they are using the pandemic as an opportunity to radically change the way they go about their annual event, the Charlotte Area Yarn Crawl. This event, and others like it, have offered yarn lovers a chance to explore numerous shops specializing in the sale of yarns and supplies for use in knitting, crocheting, weaving, and more. Yarn enthusiasts will go to great lengths to acquire the yarns they love. Yarn shops, which are almost always independently owned, and are akin to boutiques, offer specialty fibers, higher-end and hand-dyed yarns, and yarns not found at larger chain retailers. They often achieve a sort of cult following from customers.
This year, for the first time in the more than the ten-year history of the Charlotte Area Yarn Crawl, participating yarn shops are going virtual. Like most businesses in the Charlotte, North Carolina area, yarn shops participating in this year’s Charlotte Area Yarn Crawl are being forced to change the way they approach everything – including the annual event that has historically brought them significant business, with visits from new and old customers alike.
Hearts On Fiber, a new yarn shop in Davidson, will be participating for the second year in a row. If you love yarn or want information on learning a new craft, visit us anytime!
The Charlotte Area Yarn Crawl will take place September 25-27, 2020. In the past, shoppers planned months in advance for this event, some even coming from other states to participate. This year’s virtual event will allow shoppers to watch programs offered by each shop on a number of platforms including Instagram, Facebook, and YouTube. Business owners hope the crawl will help them remain connected with customers during what has already been a trying year.
For more information, contact Kim Clark, the owner of Hearts on Fiber. Her shop is located at 208 South Village Lane, Suite A. You can call her at 704 765-9253 or reach her by email.