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Main Street Books Presents Chef Vivian Howard, Tuesday, October 20

by | Oct 20, 2020 | Arts & Entertainment, Local Businesses

Tuesday, October 20 is the launch of award-winning chef and TV personality Vivian Howard’s second cookbook, “This Will Make It Taste Good.” In order to safely celebrate the release, Vivian is hosting a virtual event with Main Street Books today Tuesday, October 20th 7pm EST. More info & ticketing access here:

One of Eater’s Best Cookbooks of Fall 2020


A New Path to Simple Cooking

Vivian Howard

On Sale October 20, 2020

Reading through Vivian Howard’s This Will Make It Taste Good is like reading a cookbook by your real or imagined North Carolinian best friend… Howard’s intended audience is the time-crunched kitchen novice, though a more experienced cook will surely find some useful tips, as well. Each section is based around a recipe that can be prepped in advance and then used throughout the week in a multitude of dishes…In any time, This Will Make It Taste Good would be a great help to those of us who prefer recipes that look and taste more complex than they are to prepare. That it happens to arrive at a moment when we’re likely all sick of the contents of our fridges and our own culinary limitations is just a bonus.” ―Madeleine DaviesEater

“I wrote this book to inspire you, and I promise it will change the way you cook,
the way you think about what’s in your fridge, the way you see yourself in an apron.”

On the heels of her bestselling debut, Deep Run Roots, PBS star Vivian Howard returns with a groundbreaking new collection of recipes and stories for cooks of all skill levels. Her mission: to help make simple cooking exciting and accessible. Her solution: a hundred dead-easy dishes that rely on ten powerful “flavor heroes”—like deeply caramelized onions and spicy pickled tomatoes and fruit preserves—to turn basic food into something special, no matter how much time you have.

THIS WILL MAKE IT TASTE GOOD: A New Path to Simple Cooking (October 20; Hardcover; $35) is born of Vivian Howard’s busy life as an entrepreneur, mom, award-winning chef and TV host, and uses the same toolkit she calls upon at home. Call it next level meal prep or just a smart way to get amplify flavor, fast—this is a book for people who love to eat, but who don’t have all night to spend making dinner. These recipes rely on common ingredients that we all want to make a little more exciting, like broccoli, chicken, cabbage, and kale—and more than half of the dishes are vegetarian, gluten-free, or both.

Whether you need a kitchen crutch—a reliable weeknight recipe that gets on the table immediately—or a kitchen adventure—a fun project for when you want to show off for the people you love—Vivian’s flavor heroes will change the way you cook. And because Vivian is a storyteller, this book also tells of the people and moments that have flavored her life. She shares powerful stories about her family, the challenge of navigating work and self-care, her struggle as her restaurants were forced to pivot during COVID-19, her battle with imposter syndrome, and how she gets inspired.

Your kitchen will never be the same thanks to new essentials like:

  • Little Green Dress: a briny, bright green sauce that takes hard boiled eggs, tuna salad, roast chicken and even ranch dip to the next level
  • R-Rated Onions: the way to add rich, meaty caramelized flavor for barbecued pork, eggplant, steaks, and everything in between
  • Can-Do Kraut: add crunch and probiotic funk to avocado toast, Bloody Marys and more feel a little more grown-up

THIS WILL MAKE IT TASTE GOOD will make you feel more confident and inspired—in the kitchen and out.

About the Author: Vivian Howard is the New York Times bestselling author of Deep Run Roots, named Cookbook of the Year by the International Association of Culinary Professionals. She co-created and stars in the public TV shows Somewhere South and A Chef’s Life, for which she has won Peabody, Emmy, and James Beard awardsShe runs the restaurants Chef and the Farmer, Benny’s Big Time, Lenoir, and Handy & Hot. Vivian lives in Deep Run, North Carolina, with her husband, Ben, and their twins, Theo and Flo.

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