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‘Cats Care: Women’s Basketball Launches Social Awareness Campaign

by | Jan 19, 2021 | News, Sports

The Wildcats recently announced a new social awareness campaign.


DAVIDSON, N.C. — While the Davidson women’s basketball team has its sights set on an Atlantic 10 championship, the Wildcats are also hoping to make a broader impact within their community this year. For the remainder of the season, the program will be focusing on a range of initiatives and causes that the Wildcat scholar-athletes and coaching staff have chosen to advocate for.

Each week, the ‘Cats will focus on one movement that they want to bring awareness to, and will promote the cause every Wednesday on and on the women’s basketball social media channels. That week’s cause will also be promoted through Davidson’s games and within the program the following weekend. 

“We wanted to dedicate the remainder of our season to bringing awareness to areas in need, and to making a lasting impact in our community,” said Head Coach Gayle Fulks. “This has been a tough year for everyone, so we want to make sure we’re doing our part to help.” 

As the program splits up into smaller groups, each team will work to educate and advocate for the initiative of their choice. Each of the Wildcat groups will learn more about their respective cause, present information to the rest of their teammates and find COVID-safe ways to serve the community.

“These causes were chosen by our scholar-athletes and staff because they are initiatives that are important to us,” Fulks added. “I’m so proud of the work they’ve all been putting into this effort and look forward to serving the same community that has given us unwavering support through the years.”

Through the remainder of this season, the Wildcats will advocate for: 

  • Homelessness and Food Insecurity, Week of Jan. 18
  • Mental Health Awareness, Week of Jan. 25
  • Domestic Violence Awareness, Week of Feb. 1
  • Breast Cancer Awareness/Cancer Research, Week of Feb. 8
  • The Black Lives Matter movement, Week of Feb. 15

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