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“Grow” in Davidson

by | Sep 21, 2021

Jules Zanoni, owner of Grow

Downtown Davidson has a new business that will. . . Grow on you! “Grow” is the name that Jules Zanoni selected for her store, where you’ll find everything needed to raise healthy house plants. The 850 square foot business is tucked between Ben & Jerry and the Pickled Peach on the Summit parking lot.

Jules said the Grow story goes way back. She recalls getting her first house plant as a four-year-old in her hometown of Chicago. Her love affair with plants continued into adulthood, leading her eventually to rent a tiny corner of a nearby store. Business was good, so when she and her husband relocated to Charlotte for his work, she was able to open a shop in Plaza Midwood and then Camp North End.

She and her husband discovered Davidson on one of their area explorations and were enchanted. Through word of mouth a Davidson vendor asked if she might consider open a shop here.  Things continued to work out on their opening day, Jules was thrilled with the public response.

The shelves and tables in the 850-square-foot store are covered primarily tropical plants, but there are also succulents and cacti. Prices range from $4 for small plants, and up to $400 for indoor trees. She obtains her inventory primarily on tedious drives to Florida, and to greenhouse growers in North and South Carolina,

She also stocks everything to help the Grow plants thrive, like books, watering cans, pots, fertilizer, soil, macrame hangers, cards, and candles. Once the dust settles, she hopes to hold classes on plant care. For the moment she just makes sure that every plant has a “care card” attaching to it that identifies the type of plant and lists best conditions for successful growth.

“Grow” plans to be open weekdays 11-7, Saturday 10-7 and Sunday 11-6.

Find out more at



Bill Giduz

Bill Giduz was the son who followed his father’s footsteps into journalism. He has been involved his entire life with news and photography in schools he attended and jobs he’s held. He believes now that he’s got a few good years left to devote to The News of Davidson.

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